Consumers’ Point of View on Brand Equity and Brand ExtensionStrategies According to the Level of Consumer Innovativeness
in: Interdisciplinary Perspectives on Social Sciences, Rată Georgeta, Arslan Hasan, RuncanPatricia-Luciana, Akdemir Ali, Editor, Cambridge Scholar Publishing, pp.19-28, 2014
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2014
- Publisher: Cambridge Scholar Publishing
- Page Numbers: pp.19-28
- Editors: Rată Georgeta, Arslan Hasan, RuncanPatricia-Luciana, Akdemir Ali, Editor
- Anadolu University Affiliated: No