Consumers’ Point of View on Brand Equity and Brand ExtensionStrategies According to the Level of Consumer Innovativeness


BAŞAR E. E., ERCİŞ A.

in: Interdisciplinary Perspectives on Social Sciences, Rată Georgeta, Arslan Hasan, RuncanPatricia-Luciana, Akdemir Ali, Editor, Cambridge Scholar Publishing, pp.19-28, 2014

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2014
  • Publisher: Cambridge Scholar Publishing
  • Page Numbers: pp.19-28
  • Editors: Rată Georgeta, Arslan Hasan, RuncanPatricia-Luciana, Akdemir Ali, Editor
  • Anadolu University Affiliated: No