Consumers’ Point of View on Brand Equity and Brand ExtensionStrategies According to the Level of Consumer Innovativeness

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Copy For Citation

BAŞAR E. E., ERCİŞ A.

in: Interdisciplinary Perspectives on Social Sciences, Rată Georgeta, Arslan Hasan, RuncanPatricia-Luciana, Akdemir Ali, Editor, Cambridge Scholar Publishing, pp.19-28, 2014

• Publication Type: Book Chapter / Chapter Vocational Book
• Publication Date: 2014
• Publisher: Cambridge Scholar Publishing
• Page Numbers: pp.19-28
• Editors: Rată Georgeta, Arslan Hasan, RuncanPatricia-Luciana, Akdemir Ali, Editor
• Anadolu University Affiliated: No