The Moderating Role Of Celebrtiy-Product Match-Up On The Effect Of Identification On Attitude Towards Advertising And Purchase Intention
Copy For Citation
DOĞAN S., ERDOĞAN B. Z.
28. CIMaR (International Consortium for Marketing Research), Ankara, Turkey, 17 - 20 June 2019, pp.102-134
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Publication Type:
Conference Paper / Full Text
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City:
Ankara
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Country:
Turkey
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Page Numbers:
pp.102-134
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Anadolu University Affiliated:
Yes