The Moderating Role Of Celebrtiy-Product Match-Up On The Effect Of Identification On Attitude Towards Advertising And Purchase Intention
28. CIMaR (International Consortium for Marketing Research), Ankara, Turkey, 17 - 20 June 2019, pp.102-134, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: Ankara
- Country: Turkey
- Page Numbers: pp.102-134
- Anadolu University Affiliated: Yes