The Moderating Role Of Celebrtiy-Product Match-Up On The Effect Of Identification On Attitude Towards Advertising And Purchase Intention

DOĞAN S., ERDOĞAN B. Z.

28. CIMaR (International Consortium for Marketing Research), Ankara, Turkey, 17 - 20 June 2019, pp.102-134, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Ankara
  • Country: Turkey
  • Page Numbers: pp.102-134
  • Anadolu University Affiliated: Yes