in: Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing, El-Gohary Hatem, Edwards David, Ben Mimoun Mohamed Slim, Editor, IGI Global, Hershey, pp.330-361, 2021
Publication Type:Book Chapter / Chapter Vocational Book
Publication Date:2021
Publisher:IGI Global
City:Hershey
Page Numbers:pp.330-361
Editors:El-Gohary Hatem, Edwards David, Ben Mimoun Mohamed Slim, Editor