Brand Purpose and Purpose-Driven Marketing: The New Digital
in: Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing, El-Gohary Hatem, Edwards David, Ben Mimoun Mohamed Slim, Editor, IGI Global, Hershey, pp.330-361, 2021
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2021
- Publisher: IGI Global
- City: Hershey
- Page Numbers: pp.330-361
- Editors: El-Gohary Hatem, Edwards David, Ben Mimoun Mohamed Slim, Editor
- Anadolu University Affiliated: Yes