Assoc. Prof. FEYZA AĞLARGÖZ


İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ

İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ


WoS Research Areas: BUSINESS


Scopus Research Areas: General Business, Management and Accounting


Avesis Research Areas: Marketing

Education

2022 - 2023

2022 - 2023

Post Doctorate

University of Colorado at Boulder, University of Colorado Boulder: College of Media, Communication and Information, Department of Communication, United States Of America

2014 - 2015

2014 - 2015

Post Doctorate

Lund University, School of Economics and Management, Marketing , Sweden

2006 - 2013

2006 - 2013

Doctorate

Anadolu University, SOSYAL BİLİMLER ENSTİTÜSÜ, Marketing (Ph.D), Turkey

2001 - 2006

2001 - 2006

Undergraduate

Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, Program in Business Administration (English) , Turkey

Dissertations

2013

2013

Doctorate

Art and Marketing: The Relationship Between Market Orientation and Performance of Art Galleries in Turkey

Anadolu University, SOSYAL BİLİMLER ENSTİTÜSÜ

Foreign Languages

C1 Advanced

C1 Advanced

English

Research Areas

Marketing

Research Areas Based on Academic Activities

Avesis Research Areas

    WoS Research Areas

      Scopus Research Areas

        Academic Positions

        2022 - Present

        2022 - Present

        Associate Professor

        Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)

        2014 - 2022

        2014 - 2022

        Assistant Professor

        Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)

        2007 - 2014

        2007 - 2014

        Research Assistant

        Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)

        Managerial Experience

        2023 - Present

        2023 - Present

        Member of Unit Quality Commission

        Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)

        2016 - 2021

        2016 - 2021

        Deputy Head of Department

        Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)

        2011 - 2014

        2011 - 2014

        Erasmus Program Institutional Coordinator

        Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)

        Courses

        Doctorate

        Doctorate

        Directed Readings and Proposal of a Research in Global Marketing

        Thesis

        Research in Area of Specialization

        Research in Area of Specialization

        Thesis (Thesis Prosal)

        Thesis

        Research in Area of Specialization

        Research in Area of Specialization

        Seminar

        Postgraduate

        Postgraduate

        Pazarlama Yönetimi ve Stratejileri Sustainable Development

        Thesis

        Brand Management

        Research in Area of Specialization

        International Marketing Strategies

        Global Marketing Strategies

        Seminer

        Term Project

        Dönem Projesi

        Marketing Strategy and Management

        Research in Area of Specialization

        Thesis

        Term Project

        Marketing Management

        Thesis

        Seminar

        Research in Area of Specialization (Güz)

        Research in Area of Specialization

        Research in Area of Specialization

        Thesis

        Undergraduate

        Undergraduate

        Introduction to Retailing Sustainable Development

        Volunteer Work Sustainable Development

        Principles of Marketing Sustainable Development

        Community Services

        Applications in Business Sustainable Development

        Introduction to Retailing Sustainable Development

        Applications in Business Sustainable Development

        Principles of Marketing

        Global Marketing

        Marketing Management Sustainable Development

        Introduction to Marketing Management

        Consumer Behavior Sustainable Development

        Social Media and Digital Marketing

        Advising Graduates (Non-Thesis)

        2022

        2022

        Masters (Non-Thesis,Evening Education)

        Consumers' Evaluations On Neuromarketing Applications

        Ağlargöz F.

        M.Sheikhi(Student)

        2021

        2021

        Masters (Non-Thesis,Evening Education)

        A Research on Social Media of Fast-Food Companies in Turkey on Product Marketing for Young Generations

        Ağlargöz F.

        A.Osman(Student)

        2021

        2021

        Masters (Non-Thesis,Evening Education)

        Consumer Relationship Management and Its Application in Hospitality Business

        Ağlargöz F.

        E.Acar(Student)

        2021

        2021

        Masters (Non-Thesis,Evening Education)

        Social Commerce: A Content Analysis for Big Business and Micro Enterprises

        Ağlargöz F.

        F.Yüncü(Student)

        2021

        2021

        Masters (Non-Thesis,Evening Education)

        The Effect of Cargo Transportation Service on Customer Perception in E-Commerce Sector

        Ağlargöz F.

        T.Yıldırım(Student)

        2021

        2021

        Masters (Non-Thesis,Evening Education)

        How Does Social Media Affect Consumers' Purchasing Behavior? The Effect of Social Media Use on Purchasing Behavior

        Ağlargöz F.

        H.Türkan(Student)

        2020

        2020

        Masters (Non-Thesis,Evening Education)

        Marketing Strategies According to Generation Difference

        Ağlargöz F.

        E.Bilge(Student)

        2020

        2020

        Masters (Non-Thesis,Evening Education)

        The Effect of Word of Mouth Marketing on Brand Choice

        Ağlargöz F.

        E.Önkol(Student)

        2020

        2020

        Masters (Non-Thesis,Evening Education)

        The Effect of Advertising on Shaping Consumer Culture and Behavior

        Ağlargöz F.

        A.SABOURY(Student)

        2020

        2020

        Masters (Non-Thesis,Evening Education)

        Hastaların Eczane Seçimi

        Ağlargöz F.

        T.Berker(Student)

        2020

        2020

        Masters (Non-Thesis,Evening Education)

        Digital Agriculture Technics in Turkey and in the World

        Ağlargöz F.

        M.Selman(Student)

        2020

        2020

        Masters (Non-Thesis,Evening Education)

        Heartbound: A Cultural Tourism Application Enhanced By Augmented Reality

        Ağlargöz F.

        O.Onat(Student)

        2020

        2020

        Masters (Non-Thesis,Evening Education)

        Psikolojik Taciz (Mobbing) Hizmet Sektörü Çalışanlarına Yönelik Bir Çalışma

        Ağlargöz F.

        M.Yılmaz(Student)

        2020

        2020

        Masters (Non-Thesis,Evening Education)

        In The Opening of Turkish Companies To World Markets, External Activities Which Our State Can Do

        Ağlargöz F.

        E.Kırlı(Student)

        2019

        2019

        Masters (Non-Thesis,Evening Education)

        The Effect of Omnichannel Marketing On Consumer Behavior

        Ağlargöz F.

        A.Şimşek(Student)

        2019

        2019

        Masters (Non-Thesis,Evening Education)

        Emlak Firmalarının Yayınladığı Reklamlar ve Bu Reklamların Tüketiciler Üzerinde Etkisi

        Ağlargöz F.

        M.Ali(Student)

        2019

        2019

        Masters (Non-Thesis,Evening Education)

        Digital Marketing Management and The Effect of Digital Marketing Use on Brand

        Ağlargöz F.

        E.Tüfek(Student)

        2018

        2018

        Masters (Non-Thesis,Evening Education)

        Consumer Awareness and Preferences Regarding Energy Efficiency and Energy Labeling of Heating Appliances In Turkeyürkiye'de Isitma Cihazlarinin Enerji Verimliliği ve Enerji Etiketlemesi Hakkinda Tüketici Farkindaliği ve Tercihleri

        Ağlargöz F.

        B.Tatlı(Student)

        2018

        2018

        Masters (Non-Thesis,Evening Education)

        Marketing Strategies of Heat Pump in Turkey

        Ağlargöz F.

        İ.Çekiç(Student)

        2018

        2018

        Masters (Non-Thesis,Evening Education)

        Dışarıda Yeme İçme Olgusu ve Sosyal Medya İlişkisi

        Ağlargöz F.

        S.Demircan(Student)

        Articles

        All (8)
        TRDizin (6)
        Other Publications (2)

        Papers Presented at Peer-Reviewed Scientific Conferences

        2019

        2019

        1. Shared on your (Hi)Story: Instagram as a Tool for Informal Education in Museums

        AĞLARGÖZ F., AĞLARGÖZ O., İLHAN T. T., KAYA F.

        7th Estonian Digital Humanities Conference, Tallinn, Estonia, 4 - 06 December 2019, pp.15-17, (Summary Text)

        2018

        2018

        2. A Practical Guide To Videography

        AĞLARGÖZ F.

        International Conference on Business, Management and Economics, Berlin, Germany, 21 - 23 December 2018, (Summary Text)

        2017

        2017

        3. Box-ing Happiness

        AĞLARGÖZ F., Kaya F.

        30th International Business-Information-Management-Association Conference, Madrid, Spain, 8 - 09 November 2017, pp.3512-3513, (Full Text) Sustainable Development identifier

        2016

        2016

        4. Collaborative Consumption or Collaborative Transgression and How the Institutions Matter?

        AĞLARGÖZ O., AĞLARGÖZ F.

        7th EURAM Early Career Colloquium – “Winter Olympics”, Halle-Wittenberg, Germany, 24 - 26 February 2016, (Summary Text)

        2015

        2015

        5. Trojan horse at the gate: A Critical performativity of managerialist clichés

        AĞLARGÖZ O., AĞLARGÖZ F.

        Managing and Organizing in Contexts of Change A Paper Development Workshop for PhD Students and Early Career Scholars in Central and Eastern Europe (CEE), Varşova, Poland, 29 - 30 October 2015, (Summary Text)

        2015

        2015

        6. Sharing as a New Way of Consumption

        AĞLARGÖZ F.

        Summer Global Business Conference 2015, Shibenik, Croatia, 30 September - 03 October 2015, pp.13-14, (Summary Text)

        2015

        2015

        7. How Foreign Branding Affect Brand Personality and Purchase Intention?

        ÖZTÜRK S. A., ÖZATA F. Z., AĞLARGÖZ F.

        International Institute of Social and Economic Sciences (IISES 2015), Viyana, Austria, 21 - 24 June 2015, pp.283-299, (Full Text)

        2015

        2015

        8. How foreign branding effect brand personality and purchase intention

        ÖZTÜRK S. A., ÖZATA F. Z., AĞLARGÖZ F.

        IISES, Business & Management Conference, Vienna, 21 - 24 June 2015, pp.283, (Full Text)

        2015

        2015

        9. Ortak Tüketememek: Paylaşma Davranışını EngelleyenFaktörlerin Belirlenmesi Üzerine Bir Araştırma

        ÖZATA F. Z., ER İ., ÖZTÜRK S. A., AĞLARGÖZ F.

        20. Ulusal Pazarlama Kongresi, Eskişehir, Turkey, 10 - 13 June 2015, vol.2, pp.625-626, (Summary Text)

        2012

        2012

        10. Uses and gratifications theory as a way of understanding college students use of social media

        AĞLARGÖZ F., ÖZATA F. Z.

        Uses and gratifications theory as a way of understanding college students’ use of social media, Napoli, Italy, 16 September 2012 - 19 September 2013, pp.2, (Summary Text)

        2012

        2012

        11. What it means to be marketing oriented if what you sell is an artistic product

        ÖZTÜRK S. A., AĞLARGÖZ F.

        4th Workshop on Managing Cultural Organizations, Bolonya, Italy, 25 - 26 October 2012, (Full Text)

        2011

        2011

        12. Online Social Network Users View of Political Consumerism A Case of Facebook

        AĞLARGÖZ F., KİMZAN H. S.

        10th International Conference Marketing Trends, 2011, Paris, France, 20 - 22 January 2011, pp.750, (Full Text)

        2008

        2008

        13. Consumers' Evaluation of Chinese Goods: The Case of Turkish Consumers

        ÖZTÜRK S. A., AĞLARGÖZ F., ALKARA İ., AKIN Ö.

        International Journal of Arts Sciences (IJAS) Conference, Gottenheim, Germany, 1 - 04 December 2008, vol.1, (Summary Text)

        Books

        2024

        2024

        1. Perakende Çevresi

        AĞLARGÖZ F.

        in: Perakendeciliğe Giriş, ÖZTÜRK SEVGİ AYŞE, Editor, Anadolu Üniversitesi, pp.34-63, 2024

        2024

        2024

        2. Temel Perakende Sektörleri: Gıda Perakendeciliği, Hızlı Moda Perakendeciliği, Lüks Perakendeciliği ve Teknoloji Perakendeciliği

        AĞLARGÖZ F.

        in: Perakendeciliğe Giriş, ÖZTÜRK SEVGİ AYŞE, Editor, Anadolu Üniversitesi, pp.206-241, 2024

        2024

        2024

        3. Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward

        Ağlargöz O., Ağlargöz F.

        in: The Future ofConsumption: How Technology, Sustainability andWellbeing will Transform Retail andCustomer Experience, Kristina Bäckström, Carys Egan-Wyer, Emma Samsioe, Editor, Palgrave Macmillan, London , Zürich, pp.127-143, 2024 Sustainable Development

        2024

        2024

        4. CSR Value Co-Creation in a Circular Economy: The Case of Returhuset

        Ağlargöz O., Ağlargöz F.

        in: Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions, Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, Milena Micevski, Editor, Routledge, London/New York , New York, pp.164-174, 2024 Sustainable Development

        2022

        2022

        5. Enforcing Brands to Be More Sustainable: The Power of Online Consumer Reviews

        Ağlargöz F.

        in: Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science, Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, Sathyaprakash Balaji Makam, Lim Weng Marc, Editor, Routledge, London/New York , Florida, pp.387-413, 2022 Sustainable Development

        2022

        2022

        6. Brand Co-Creation and Degrowth: Merging the Odd Couple

        Ağlargöz F.

        in: Research Handbook on Brand Co-Creation Theory, Practice and Ethical Implications, MARKOVIC STEFAN, GYRD-JONES RICHARD, VON WALLPACH SYLVIA, LINDGREEN ADAM, Editor, Edward Elgar , Gloucester, pp.317-336, 2022 Sustainable Development

        2021

        2021

        7. Pandeminin Sürdürülebilir Tüketime Etkisi

        Ağlargöz F.

        in: Pandemi Döneminde Reklam, Medya ve Tüketici, Ergüven M. Sinan, Yıldız Serdar, Editor, Detay Yayıncılık, Ankara, pp.27-50, 2021 Sustainable Development

        2021

        2021

        8. Dijital Tüketici

        AĞLARGÖZ F.

        in: Dijital Medya ve Tüketici, Çınar Naim, Özbaş Anbarlı Züleyha, Editor, Anadolu Üniversitesi Açıköğretim Yayınları, Eskişehir, pp.22-46, 2021

        2021

        2021

        9. Employer Branding as a Strategic Tool for Human Resources Management

        AĞLARGÖZ F., AĞLARGÖZ O.

        in: Contemporary Issues in Strategic Human Resource Management, Karoğlu Ertuğrul, Editor, Gazi Kitabevi, Ankara, pp.211-228, 2021

        2021

        2021

        10. Dijital İçerik Pazarlaması Açısından Influencer Pazarlama

        AĞLARGÖZ F.

        in: Dijital İçerik Pazarlaması, GÜLMEZ EMRAH, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.214-241, 2021

        2021

        2021

        11. Dijital Reklam Uygulamalarının Diğer Pazarlama İletişimi Araçlarıyla Bütünleştirilmesi

        AĞLARGÖZ F.

        in: Dijital Çağda Reklam, YILDIZ SERDAR, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.216-245, 2021

        2020

        2020

        12. Pazarlama Çevresi

        AĞLARGÖZ F.

        in: Pazarlamaya Giriş, Öztürk Sevgi Ayşe, Ağlargöz Feyza, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.58-85, 2020

        2020

        2020

        13. Diğer Pazarlama İletişimi Unsur ve Uygulamaları

        AĞLARGÖZ F., GÜLMEZ E.

        in: Pazarlama İletişimi, Oyman Mine, Erdoğan Bayram Zafer, Editor, Anadolu Üniversitesi, Eskişehir, pp.206-242, 2020

        2020

        2020

        14. The Collaborative and Sharing Economy

        AĞLARGÖZ O., AĞLARGÖZ F.

        in: Anarchism, Organization and Management: Critical Perspectives for Students, Parker, Martin Stoborod, Konstantin Swann, Thomas, Editor, Routledge, London, pp.157-169, 2020

        2020

        2020

        15. Diğer Pazarlama İletişimi Unsur ve Uygulamaları

        AĞLARGÖZ F., GÜLMEZ E.

        in: Pazarlama İletişimi, Oyman Mine, Erdoğan B. Zafer, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.206-242, 2020

        2019

        2019

        16. Tüketici Araştırmalarında Videografi Kullanımı

        AĞLARGÖZ F.

        in: İletişim Araştırmalarında Farklı Bakış Açıları, Şener Gülcan, Yıldız Serdar, Editor, Detay Yayıncılık, pp.3-35, 2019

        2018

        2018

        17. The Marketing Environment

        AĞLARGÖZ F.

        in: Principles of Marketing, Öztürk Sevgi Ayşe, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.50-77, 2018

        2017

        2017

        18. Kuşaklararası Sosyal Medya

        AĞLARGÖZ F.

        in: Kuşak Kavramına Disiplinler Arası Bakış, Özkoç Hatice Hicret, Bayrakdaroğlu Funda, Editor, Nobel Yayınevi, Ankara, pp.173-202, 2017

        2017

        2017

        19. İşletme Bilgi Sistemleri ve İnsan Kaynakları Bilgi Sistemi

        BENLİGİRAY S., HACIKÖYLÜ C., KOL E., KARAGÜL A. A., AĞLARGÖZ F., LEZKİ Ş., et al.

        in: Belge Yönetimi ve Ofis Uygulamaları, Yaşar Hoşcan, Editor, Anadolu Üniversitesi AÖF, Eskişehir, pp.115-136, 2017

        2017

        2017

        20. İnsan Kaynakları Yönetiminde Form Kullanımı

        BENLİGİRAY S., AĞLARGÖZ F.

        in: Belge Yönetimi ve Ofis Uygulamaları, Hoşcan Yaşar, Editor, Anadolu Üniversitesi, Eskişehir, pp.138-173, 2017

        2016

        2016

        21. Bilgi Güvenliği Yönetim Standartları

        AĞLARGÖZ F.

        in: İş Hayatında Standartlar, Baraz Barış, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.116-142, 2016

        2016

        2016

        22. Pazarlama ve Pazarlama Karması

        AĞLARGÖZ F.

        in: Tanıtım ve Pazarlama, Ağlargöz Feyza, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.2-37, 2016

        Funded Projects

        2016 - 2019

        2016 - 2019

        Kapıdaki Truva Atı: Yönetimciliğin Klişeler Aracılığıyla Keşfi

        Project Supported by Higher Education Institutions , BAP Research Project

        AĞLARGÖZ F., AĞLARGÖZ O. (Executive)

        2016 - 2017

        2016 - 2017

        Ortak Tüketim mi? Suç Ortaklığı mı? Ve Kurumlar Bunun Neresinde?Sustainable Development

        Project Supported by Higher Education Institutions , BAP Research Project

        AĞLARGÖZ F. (Executive)

        2011 - 2013

        2011 - 2013

        Sanat ve Pazarlama: Türkiye’deki Sanat Galerilerinde Pazar Odaklılık ve Performans İlişkisi

        Project Supported by Higher Education Institutions , BAP Research Project

        Ağlargöz F., Öztürk S. A. (Executive)

        Memberships and Roles in Scientific Organizations

        2021 - Present

        2021 - Present

        Academy of Marketing Visual Methods SIG

        Member

        Roles in Event Organizations

        May 2023

        May 2023

        41st IBIMA International Conference

        Scientific Congress

        Ağlargöz F.
        Granada, Spain

        May 2022

        May 2022

        39th IBIMA International Conference

        Scientific Congress

        Ağlargöz F.
        Granada, Spain

        April 2021

        April 2021

        37th IBIMA International Conference

        Scientific Congress

        Ağlargöz F.
        Cordoba, Spain

        November 2020

        November 2020

        36th IBIMA International Conference

        Scientific Congress

        Ağlargöz F.
        Granada, Spain

        June 2020

        June 2020

        ICABM2020

        Scientific Congress

        Ağlargöz F.
        Porto, Portugal

        June 2020

        June 2020

        IRDITech Management 2020

        Scientific Congress

        Ağlargöz F.
        İstanbul, Turkey

        April 2020

        April 2020

        35th IBIMA International Conference

        Scientific Congress

        Ağlargöz F.
        Sevilla, Spain

        May 2019

        May 2019

        IRDITech Management 2019

        Scientific Congress

        Ağlargöz F.
        İstanbul, Turkey

        June 2018

        June 2018

        ICABM2018

        Scientific Congress

        Ağlargöz F.
        Porto, Portugal

        May 2018

        May 2018

        IRDITech Management 2018

        Scientific Congress

        Ağlargöz F.
        İstanbul, Turkey

        June 2015

        June 2015

        20. Ulusal Pazarlama Kongresi

        Scientific Congress

        Ağlargöz F.
        Eskişehir, Turkey

        Mobility Activity

        2022 - 2023

        2022 - 2023

        Post Doc

        Post Doc

        University of Colorado at Boulder, United States Of America

        2021 - 2021

        2021 - 2021

        Erasmus Programme

        Lecturing

        Princess Sumaya University for Technology, Jordan

        2018 - 2018

        2018 - 2018

        Erasmus Programme

        Lecturing

        Orkhon University, Mongolia

        2018 - 2018

        2018 - 2018

        Erasmus Programme

        Lecturing

        Nanjing University of Aeronautics and Astronautics, China

        2014 - 2015

        2014 - 2015

        Post Doc

        Post Doc

        Lund University, Sweden

        2013 - 2013

        2013 - 2013

        Erasmus Programme

        Lecturing

        ISAG , Portugal

        Awards

        June 2015

        June 2015

        PPAD Prof.Dr. Mehmet Oluç En İyi Bildiri 3.'lük Ödülü

        Pazarlama Ve Pazarlama Araştırmaları Derneği

        

        Scholarships

        2022 - 2023

        2022 - 2023

        2219-International Postdoctoral Research Fellowship Program for Turkish Citizens

        TUBITAK

        2014 - 2015

        2014 - 2015

        2219-International Postdoctoral Research Fellowship Program for Turkish Citizens

        TUBITAK

        2006 - 2013

        2006 - 2013

        2211-A PhD Scholarship Program

        TUBITAK

        Citations

        Total Citations (WOS): 2

        h-index (WOS): 1