Education
2022 - 2023
2022 - 2023Post Doctorate
University of Colorado at Boulder, University of Colorado Boulder: College of Media, Communication and Information, Department of Communication, United States Of America
2014 - 2015
2014 - 2015Post Doctorate
Lund University, School of Economics and Management, Marketing , Sweden
2006 - 2013
2006 - 2013Doctorate
Anadolu University, SOSYAL BİLİMLER ENSTİTÜSÜ, Marketing (Ph.D), Turkey
2001 - 2006
2001 - 2006Undergraduate
Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, Program in Business Administration (English) , Turkey
Dissertations
2013
2013Doctorate
Art and Marketing: The Relationship Between Market Orientation and Performance of Art Galleries in Turkey
Anadolu University, SOSYAL BİLİMLER ENSTİTÜSÜ
Foreign Languages
C1 Advanced
C1 AdvancedEnglish
Research Areas
Marketing
Academic Positions
2022 - Continues
2022 - ContinuesAssociate Professor
Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)
2014 - 2022
2014 - 2022Assistant Professor
Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)
2007 - 2014
2007 - 2014Research Assistant
Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)
Managerial Experience
2023 - Continues
2023 - ContinuesMember of Unit Quality Commission
Anadolu University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü (İibf)
2016 - 2021
2016 - 2021Deputy Head of Department
Anadolu University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü (İibf)
2011 - 2014
2011 - 2014Erasmus Program Institutional Coordinator
Anadolu University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü (İibf)
Courses
Doctorate
Doctorate
Directed Readings and Proposal of a Research in Global Marketing
Thesis
Research in Area of Specialization
Research in Area of Specialization
Thesis (Thesis Prosal)
Thesis
Research in Area of Specialization
Research in Area of Specialization
Seminar
Postgraduate
Pazarlama Yönetimi ve Stratejileri
Postgraduate
Pazarlama Yönetimi ve Stratejileri
Thesis
Brand Management
Research in Area of Specialization
International Marketing Strategies
Global Marketing Strategies
Seminer
Term Project
Dönem Projesi
Marketing Strategy and Management
Research in Area of Specialization
Thesis
Term Project
Marketing Management
Thesis
Seminar
Research in Area of Specialization (Güz)
Research in Area of Specialization
Research in Area of Specialization
Thesis
Undergraduate
Introduction to Retailing
Volunteer Work
Principles of Marketing
Applications in Business
Introduction to Retailing
Applications in Business
Marketing Management
Consumer Behavior
Undergraduate
Introduction to Retailing
Volunteer Work
Principles of Marketing
Community Services
Applications in Business
Introduction to Retailing
Applications in Business
Principles of Marketing
Global Marketing
Marketing Management
Introduction to Marketing Management
Consumer Behavior
Social Media and Digital Marketing
Supervised Theses
2024
2024Doctorate
The impact of digital presence on the relationship between innovativeness and firm performance in Sub-Saharan Africa
Ağlargöz F. (Advisor)
M.SANI(Student)
2024
2024Postgraduate
Unveiling the influence of open source and co-creation: The transformative effect of the open compute project on the data centre market
Ağlargöz F. (Advisor)
Ç.YILMAZ(Student)
2022
2022Postgraduate
The impact of The Korean wave (hallyu) on consumer behavior of generation z
Ağlargöz F. (Advisor)
S.ERARSLAN(Student)
2020
2020Postgraduate
Cultural Adaptation on Internet: A Content Analysis of Turkey and Azerbaijan E-Shopping Sites
Ağlargöz F. (Advisor)
A.GAFARZADA(Student)
2020
2020Postgraduate
A Research on Brand Hate and Its Results in the Digital Age
Ağlargöz F. (Advisor)
Ö.ÇILDIRIM(Student)
2017
2017Postgraduate
The Relationship Between Technology Readiness and The Intention to Use Technology-Based Banking Products and Services
Ağlargöz F. (Advisor)
A.MONEİR(Student)
Advising Graduates (Non-Thesis)
2022
2022Masters (Non-Thesis,Evening Education)
Consumers' Evaluations On Neuromarketing Applications
Ağlargöz F.
M.Sheikhi(Student)
2021
2021Masters (Non-Thesis,Evening Education)
A Research on Social Media of Fast-Food Companies in Turkey on Product Marketing for Young Generations
Ağlargöz F.
A.Osman(Student)
2021
2021Masters (Non-Thesis,Evening Education)
The Effect of Cargo Transportation Service on Customer Perception in E-Commerce Sector
Ağlargöz F.
T.Yıldırım(Student)
2021
2021Masters (Non-Thesis,Evening Education)
Social Commerce: A Content Analysis for Big Business and Micro Enterprises
Ağlargöz F.
F.Yüncü(Student)
2021
2021Masters (Non-Thesis,Evening Education)
Consumer Relationship Management and Its Application in Hospitality Business
Ağlargöz F.
E.Acar(Student)
2021
2021Masters (Non-Thesis,Evening Education)
How Does Social Media Affect Consumers' Purchasing Behavior? The Effect of Social Media Use on Purchasing Behavior
Ağlargöz F.
H.Türkan(Student)
2020
2020Masters (Non-Thesis,Evening Education)
Marketing Strategies According to Generation Difference
Ağlargöz F.
E.Bilge(Student)
2020
2020Masters (Non-Thesis,Evening Education)
The Effect of Word of Mouth Marketing on Brand Choice
Ağlargöz F.
E.Önkol(Student)
2020
2020Masters (Non-Thesis,Evening Education)
Hastaların Eczane Seçimi
Ağlargöz F.
T.Berker(Student)
2020
2020Masters (Non-Thesis,Evening Education)
The Effect of Advertising on Shaping Consumer Culture and Behavior
Ağlargöz F.
A.SABOURY(Student)
2020
2020Masters (Non-Thesis,Evening Education)
Digital Agriculture Technics in Turkey and in the World
Ağlargöz F.
M.Selman(Student)
2020
2020Masters (Non-Thesis,Evening Education)
Heartbound: A Cultural Tourism Application Enhanced By Augmented Reality
Ağlargöz F.
O.Onat(Student)
2020
2020Masters (Non-Thesis,Evening Education)
Psikolojik Taciz (Mobbing) Hizmet Sektörü Çalışanlarına Yönelik Bir Çalışma
Ağlargöz F.
M.Yılmaz(Student)
2020
2020Masters (Non-Thesis,Evening Education)
In The Opening of Turkish Companies To World Markets, External Activities Which Our State Can Do
Ağlargöz F.
E.Kırlı(Student)
2019
2019Masters (Non-Thesis,Evening Education)
The Effect of Omnichannel Marketing On Consumer Behavior
Ağlargöz F.
A.Şimşek(Student)
2019
2019Masters (Non-Thesis,Evening Education)
Emlak Firmalarının Yayınladığı Reklamlar ve Bu Reklamların Tüketiciler Üzerinde Etkisi
Ağlargöz F.
M.Ali(Student)
2019
2019Masters (Non-Thesis,Evening Education)
Digital Marketing Management and The Effect of Digital Marketing Use on Brand
Ağlargöz F.
E.Tüfek(Student)
2018
2018Masters (Non-Thesis,Evening Education)
Consumer Awareness and Preferences Regarding Energy Efficiency and Energy Labeling of Heating Appliances In Turkeyürkiye'de Isitma Cihazlarinin Enerji Verimliliği ve Enerji Etiketlemesi Hakkinda Tüketici Farkindaliği ve Tercihleri
Ağlargöz F.
B.Tatlı(Student)
2018
2018Masters (Non-Thesis,Evening Education)
Marketing Strategies of Heat Pump in Turkey
Ağlargöz F.
İ.Çekiç(Student)
2018
2018Masters (Non-Thesis,Evening Education)
Dışarıda Yeme İçme Olgusu ve Sosyal Medya İlişkisi
Ağlargöz F.
S.Demircan(Student)
Articles Published in Other Journals
2022
2022Making Sense of Repurposing in Sustainable Consumption by Visuals
Ağlargöz F.
Alanya Akademik Bakış
, vol.6, no.2, pp.2457-2479, 2022 (Peer-Reviewed Journal)
2021
2021Teknolojiye Hazır Olma İle Teknolojiye Dayalı Bankacılık Ürünleri ve Hizmetleri Kullanım Niyeti Arasındaki İlişki: Afganistan’da Bir Araştırma
ZAKİRİ A. M., AĞLARGÖZ F.
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , vol.22, no.1, pp.83-108, 2021 (Peer-Reviewed Journal)
2021
2021Dijital Çağda Marka Nefretinin Sonuçları
ÇILDIRIM Ö., AĞLARGÖZ F.
Başkent Üniversitesi Ticari Bilimler Fakültesi Dergisi , vol.5, no.1, pp.36-63, 2021 (Peer-Reviewed Journal)
2017
2017Turkish versus English? İngilizce Marka Adlarının Tüketici Tutumları ve Satın Alma Niyeti Üzerine Etkisi
Öztürk S. A., Özata F. Z., Ağlargöz F.
Anadolu Üniversitesi Sosyal Bilimler Dergisi , vol.17, no.4, pp.137-150, 2017 (Peer-Reviewed Journal)
2015
2015Sanat ve Pazarlamanın Sıra Dışı Birlikteliği
AĞLARGÖZ F., ÖZTÜRK S. A.
İleti-ş-im , vol.12, no.23, pp.169-189, 2015 (Peer-Reviewed Journal)
2015
2015Sanat Dünyasının Kültürel Aracıları: Türkiye'deki Sanat Galerilerinin Profili
AĞLARGÖZ F., ÖZTÜRK S. A.
SDÜ Arte - Güzel Sanatlar Fakültesi Sanat Dergisi , vol.8, no.15, pp.27-51, 2015 (Peer-Reviewed Journal)
2014
2014Müptelalardan Mesafelilere Sosyal Ağ Sitesi Kullanıcısı Gençler Kullanma Motivasyonları ve Davranışları Açısından Profilleri
Özata F. Z., Kılıçer T., Ağlargöz F.
Anadolu Üniversitesi Sosyal Bilimler Dergisi , vol.14, no.3, pp.19-38, 2014 (Peer-Reviewed Journal)
2010
2010Tüketiciliğin Gelişen Gücü: Siyasal Tüketicilik
KİMZAN H. S., AĞLARGÖZ F.
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
, vol.11, no.1, pp.277-296, 2010 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences
2019
2019Shared on your (Hi)Story: Instagram as a Tool for Informal Education in Museums
AĞLARGÖZ F., AĞLARGÖZ O., İLHAN T. T., KAYA F.
7th Estonian Digital Humanities Conference, Tallinn, Estonia, 4 - 06 December 2019, pp.15-17, (Summary Text)
2018
2018A Practical Guide To Videography
AĞLARGÖZ F.
International Conference on Business, Management and Economics, Berlin, Germany, 21 - 23 December 2018, (Summary Text)
2017
2017Box-ing Happiness
AĞLARGÖZ F., Kaya F.
30th International Business-Information-Management-Association Conference, Madrid, Spain, 8 - 09 November 2017, pp.3512-3513, (Full Text)
2016
2016Collaborative Consumption or Collaborative Transgression and How the Institutions Matter?
AĞLARGÖZ O., AĞLARGÖZ F.
7th EURAM Early Career Colloquium – “Winter Olympics”, Halle-Wittenberg, Germany, 24 - 26 February 2016, (Summary Text)
2015
2015Trojan horse at the gate: A Critical performativity of managerialist clichés
AĞLARGÖZ O., AĞLARGÖZ F.
Managing and Organizing in Contexts of Change A Paper Development Workshop for PhD Students and Early Career Scholars in Central and Eastern Europe (CEE), Varşova, Poland, 29 - 30 October 2015, (Summary Text)
2015
2015Sharing as a New Way of Consumption
AĞLARGÖZ F.
Summer Global Business Conference 2015, Shibenik, Croatia, 30 September - 03 October 2015, pp.13-14, (Summary Text)
2015
2015How Foreign Branding Affect Brand Personality and Purchase Intention?
ÖZTÜRK S. A., ÖZATA F. Z., AĞLARGÖZ F.
International Institute of Social and Economic Sciences (IISES 2015), Viyana, Austria, 21 - 24 June 2015, pp.283-299, (Full Text)
2015
2015How foreign branding effect brand personality and purchase intention
ÖZTÜRK S. A., ÖZATA F. Z., AĞLARGÖZ F.
IISES, Business & Management Conference, Vienna, 21 - 24 June 2015, pp.283, (Full Text)
2015
2015Ortak Tüketememek: Paylaşma Davranışını EngelleyenFaktörlerin Belirlenmesi Üzerine Bir Araştırma
ÖZATA F. Z., ER İ., ÖZTÜRK S. A., AĞLARGÖZ F.
20. Ulusal Pazarlama Kongresi, Eskişehir, Turkey, 10 - 13 June 2015, vol.2, pp.625-626, (Summary Text)
2012
2012Uses and gratifications theory as a way of understanding college students use of social media
AĞLARGÖZ F., ÖZATA F. Z.
Uses and gratifications theory as a way of understanding college students’ use of social media, Napoli, Italy, 16 September 2012 - 19 September 2013, pp.2, (Summary Text)
2012
2012What it means to be marketing oriented if what you sell is an artistic product
ÖZTÜRK S. A., AĞLARGÖZ F.
4th Workshop on Managing Cultural Organizations, Bolonya, Italy, 25 - 26 October 2012, (Full Text)
2011
2011Online Social Network Users View of Political Consumerism A Case of Facebook
AĞLARGÖZ F., KİMZAN H. S.
10th International Conference Marketing Trends, 2011, Paris, France, 20 - 22 January 2011, pp.750, (Full Text)
2008
2008Consumers' Evaluation of Chinese Goods: The Case of Turkish Consumers
ÖZTÜRK S. A., AĞLARGÖZ F., ALKARA İ., AKIN Ö.
International Journal of Arts Sciences (IJAS) Conference, Gottenheim, Germany, 1 - 04 December 2008, vol.1, (Summary Text)
Books
2024
2024CSR Value Co-Creation in a Circular Economy: The Case of Returhuset
Ağlargöz O., Ağlargöz F.
in: Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions, Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, Milena Micevski, Editor, Routledge, London/New York , New York, pp.164-174, 2024
2024
2024Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward
Ağlargöz O., Ağlargöz F.
in: The Future ofConsumption: How Technology, Sustainability andWellbeing will Transform Retail andCustomer Experience, Kristina Bäckström, Carys Egan-Wyer, Emma Samsioe, Editor, Palgrave Macmillan, London , Zürich, pp.127-143, 2024
2022
2022Enforcing Brands to Be More Sustainable: The Power of Online Consumer Reviews
Ağlargöz F.
in: Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science, Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, Sathyaprakash Balaji Makam, Lim Weng Marc, Editor, Routledge, London/New York , Florida, pp.387-413, 2022
2022
2022Brand Co-Creation and Degrowth: Merging the Odd Couple
Ağlargöz F.
in: Research Handbook on Brand Co-Creation Theory, Practice and Ethical Implications, MARKOVIC STEFAN, GYRD-JONES RICHARD, VON WALLPACH SYLVIA, LINDGREEN ADAM, Editor, Edward Elgar , Gloucester, pp.317-336, 2022
2021
2021Dijital Reklam Uygulamalarının Diğer Pazarlama İletişimi Araçlarıyla Bütünleştirilmesi
AĞLARGÖZ F.
in: Dijital Çağda Reklam, YILDIZ SERDAR, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.216-245, 2021
2021
2021Dijital Tüketici
AĞLARGÖZ F.
in: Dijital Medya ve Tüketici, Çınar Naim, Özbaş Anbarlı Züleyha, Editor, Anadolu Üniversitesi Açıköğretim Yayınları, Eskişehir, pp.22-46, 2021
2021
2021Pandeminin Sürdürülebilir Tüketime Etkisi
Ağlargöz F.
in: Pandemi Döneminde Reklam, Medya ve Tüketici, Ergüven M. Sinan, Yıldız Serdar, Editor, Detay Yayıncılık, Ankara, pp.27-50, 2021
2021
2021Employer Branding as a Strategic Tool for Human Resources Management
AĞLARGÖZ F., AĞLARGÖZ O.
in: Contemporary Issues in Strategic Human Resource Management, Karoğlu Ertuğrul, Editor, Gazi Kitabevi, Ankara, pp.211-228, 2021
2021
2021Dijital İçerik Pazarlaması Açısından Influencer Pazarlama
AĞLARGÖZ F.
in: Dijital İçerik Pazarlaması, GÜLMEZ EMRAH, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.214-241, 2021
2020
2020The Collaborative and Sharing Economy
AĞLARGÖZ O., AĞLARGÖZ F.
in: Anarchism, Organization and Management: Critical Perspectives for Students, Parker, Martin Stoborod, Konstantin Swann, Thomas, Editor, Routledge, London, pp.157-169, 2020
2020
2020Diğer Pazarlama İletişimi Unsur ve Uygulamaları
AĞLARGÖZ F., GÜLMEZ E.
in: Pazarlama İletişimi, Oyman Mine, Erdoğan Bayram Zafer, Editor, Anadolu Üniversitesi, Eskişehir, pp.206-242, 2020
2020
2020Pazarlama Çevresi
AĞLARGÖZ F.
in: Pazarlamaya Giriş, Öztürk Sevgi Ayşe, Ağlargöz Feyza, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.58-85, 2020
2020
2020Diğer Pazarlama İletişimi Unsur ve Uygulamaları
AĞLARGÖZ F., GÜLMEZ E.
in: Pazarlama İletişimi, Oyman Mine, Erdoğan B. Zafer, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.206-242, 2020
2019
2019Tüketici Araştırmalarında Videografi Kullanımı
AĞLARGÖZ F.
in: İletişim Araştırmalarında Farklı Bakış Açıları, Şener Gülcan, Yıldız Serdar, Editor, Detay Yayıncılık, pp.3-35, 2019
2018
2018The Marketing Environment
AĞLARGÖZ F.
in: Principles of Marketing, Öztürk Sevgi Ayşe, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.50-77, 2018
2017
2017İşletme Bilgi Sistemleri ve İnsan Kaynakları Bilgi Sistemi
BENLİGİRAY S., HACIKÖYLÜ C., KOL E., KARAGÜL A. A., AĞLARGÖZ F., LEZKİ Ş., et al.
in: Belge Yönetimi ve Ofis Uygulamaları, Yaşar Hoşcan, Editor, Anadolu Üniversitesi AÖF, Eskişehir, pp.115-136, 2017
2017
2017İnsan Kaynakları Yönetiminde Form Kullanımı
BENLİGİRAY S., AĞLARGÖZ F.
in: Belge Yönetimi ve Ofis Uygulamaları, Hoşcan Yaşar, Editor, Anadolu Üniversitesi, Eskişehir, pp.138-173, 2017
2017
2017Kuşaklararası Sosyal Medya
AĞLARGÖZ F.
in: Kuşak Kavramına Disiplinler Arası Bakış, Özkoç Hatice Hicret, Bayrakdaroğlu Funda, Editor, Nobel Yayınevi, Ankara, pp.173-202, 2017
2016
2016Bilgi Güvenliği Yönetim Standartları
AĞLARGÖZ F.
in: İş Hayatında Standartlar, Baraz Barış, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.116-142, 2016
2016
2016Pazarlama ve Pazarlama Karması
AĞLARGÖZ F.
in: Tanıtım ve Pazarlama, Ağlargöz Feyza, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.2-37, 2016
Funded Projects
2016 - 2019
2016 - 2019Kapıdaki Truva Atı: Yönetimciliğin Klişeler Aracılığıyla Keşfi
Project Supported by Higher Education Institutions
AĞLARGÖZ F., AĞLARGÖZ O. (Executive)
2016 - 2017
2016 - 2017
Ortak Tüketim mi? Suç Ortaklığı mı? Ve Kurumlar Bunun Neresinde?
Project Supported by Higher Education Institutions
AĞLARGÖZ F. (Executive)
2011 - 2013
2011 - 2013Sanat ve Pazarlama: Türkiye’deki Sanat Galerilerinde Pazar Odaklılık ve Performans İlişkisi
Project Supported by Higher Education Institutions
Ağlargöz F., Öztürk S. A. (Executive)
Memberships and Roles in Scientific Organizations
2021 - Continues
2021 - ContinuesAcademy of Marketing Visual Methods SIG
Member
Roles in Event Organizations
Mayıs 2023
Mayıs 202341st IBIMA International Conference
Scientific Congress
Ağlargöz F.
Granada, Spain
Mayıs 2022
Mayıs 202239th IBIMA International Conference
Scientific Congress
Ağlargöz F.
Granada, Spain
Nisan 2021
Nisan 202137th IBIMA International Conference
Scientific Congress
Ağlargöz F.
Cordoba, Spain
Kasım 2020
Kasım 202036th IBIMA International Conference
Scientific Congress
Ağlargöz F.
Granada, Spain
Nisan 2020
Nisan 202035th IBIMA International Conference
Scientific Congress
Ağlargöz F.
Sevilla, Spain
Haziran 2019
Haziran 2019Qualitative Paper Development Workshop in Management & Marketing (TÜBİTAK 2223-D)
Workshop Organization
Ağlargöz F.
Eskişehir, Turkey
Haziran 2015
Haziran 201520. Ulusal Pazarlama Kongresi
Scientific Congress
Ağlargöz F.
Eskişehir, Turkey
Mobility Activity
2022 - 2023
2022 - 2023Post Doc
Post Doc
University of Colorado at Boulder, United States Of America
2021 - 2021
2021 - 2021Erasmus Programme
Lecturing
Princess Sumaya University for Technology, Jordan
2018 - 2018
2018 - 2018Erasmus Programme
Lecturing
Orkhon University, Mongolia
2018 - 2018
2018 - 2018Erasmus Programme
Lecturing
Nanjing University of Aeronautics and Astronautics, China
2014 - 2015
2014 - 2015Post Doc
Post Doc
Lund University, Sweden
2013 - 2013
2013 - 2013Erasmus Programme
Lecturing
ISAG , Portugal
Awards
June 2015
June 2015PPAD Prof.Dr. Mehmet Oluç En İyi Bildiri 3.'lük Ödülü
Pazarlama Ve Pazarlama Araştırmaları Derneği
Scholarships
2022 - 2023
2022 - 20232219-International Postdoctoral Research Fellowship Program for Turkish Citizens
TUBITAK
2014 - 2015
2014 - 20152219-International Postdoctoral Research Fellowship Program for Turkish Citizens
TUBITAK
2006 - 2013
2006 - 2013