Assoc. Prof. FEYZA AĞLARGÖZ


İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ

İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ


WoS Research Areas: BUSINESS


Avesis Research Areas: Marketing

Education

2022 - 2023

2022 - 2023

Post Doctorate

University of Colorado at Boulder, University of Colorado Boulder: College of Media, Communication and Information, Department of Communication, United States Of America

2014 - 2015

2014 - 2015

Post Doctorate

Lund University, School of Economics and Management, Marketing , Sweden

2006 - 2013

2006 - 2013

Doctorate

Anadolu University, SOSYAL BİLİMLER ENSTİTÜSÜ, Marketing (Ph.D), Turkey

2001 - 2006

2001 - 2006

Undergraduate

Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, Program in Business Administration (English) , Turkey

Dissertations

2013

2013

Doctorate

Art and Marketing: The Relationship Between Market Orientation and Performance of Art Galleries in Turkey

Anadolu University, SOSYAL BİLİMLER ENSTİTÜSÜ

Foreign Languages

C1 Advanced

C1 Advanced

English

Research Areas

Marketing

Academic Positions

2022 - Continues

2022 - Continues

Associate Professor

Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)

2014 - 2022

2014 - 2022

Assistant Professor

Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)

2007 - 2014

2007 - 2014

Research Assistant

Anadolu University, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ (İİBF)

Managerial Experience

2023 - Continues

2023 - Continues

Member of Unit Quality Commission

Anadolu University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü (İibf)

2016 - 2021

2016 - 2021

Deputy Head of Department

Anadolu University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü (İibf)

2011 - 2014

2011 - 2014

Erasmus Program Institutional Coordinator

Anadolu University, İktisadi Ve İdari Bilimler Fakültesi, İşletme Bölümü (İibf)

Courses

Doctorate

Doctorate

Directed Readings and Proposal of a Research in Global Marketing

Thesis

Research in Area of Specialization

Research in Area of Specialization

Thesis (Thesis Prosal)

Thesis

Research in Area of Specialization

Research in Area of Specialization

Seminar

Postgraduate

Postgraduate

Pazarlama Yönetimi ve Stratejileri Sustainable Development

Thesis

Brand Management

Research in Area of Specialization

International Marketing Strategies

Global Marketing Strategies

Seminer

Term Project

Dönem Projesi

Marketing Strategy and Management

Research in Area of Specialization

Thesis

Term Project

Marketing Management

Thesis

Seminar

Research in Area of Specialization (Güz)

Research in Area of Specialization

Research in Area of Specialization

Thesis

Undergraduate

Undergraduate

Introduction to Retailing Sustainable Development

Volunteer Work Sustainable Development

Principles of Marketing Sustainable Development

Community Services

Applications in Business Sustainable Development

Introduction to Retailing Sustainable Development

Applications in Business Sustainable Development

Principles of Marketing

Global Marketing

Marketing Management Sustainable Development

Introduction to Marketing Management

Consumer Behavior Sustainable Development

Social Media and Digital Marketing

Advising Graduates (Non-Thesis)

2022

2022

Masters (Non-Thesis,Evening Education)

Consumers' Evaluations On Neuromarketing Applications

Ağlargöz F.

M.Sheikhi(Student)

2021

2021

Masters (Non-Thesis,Evening Education)

A Research on Social Media of Fast-Food Companies in Turkey on Product Marketing for Young Generations

Ağlargöz F.

A.Osman(Student)

2021

2021

Masters (Non-Thesis,Evening Education)

The Effect of Cargo Transportation Service on Customer Perception in E-Commerce Sector

Ağlargöz F.

T.Yıldırım(Student)

2021

2021

Masters (Non-Thesis,Evening Education)

Social Commerce: A Content Analysis for Big Business and Micro Enterprises

Ağlargöz F.

F.Yüncü(Student)

2021

2021

Masters (Non-Thesis,Evening Education)

Consumer Relationship Management and Its Application in Hospitality Business

Ağlargöz F.

E.Acar(Student)

2021

2021

Masters (Non-Thesis,Evening Education)

How Does Social Media Affect Consumers' Purchasing Behavior? The Effect of Social Media Use on Purchasing Behavior

Ağlargöz F.

H.Türkan(Student)

2020

2020

Masters (Non-Thesis,Evening Education)

Marketing Strategies According to Generation Difference

Ağlargöz F.

E.Bilge(Student)

2020

2020

Masters (Non-Thesis,Evening Education)

The Effect of Word of Mouth Marketing on Brand Choice

Ağlargöz F.

E.Önkol(Student)

2020

2020

Masters (Non-Thesis,Evening Education)

Hastaların Eczane Seçimi

Ağlargöz F.

T.Berker(Student)

2020

2020

Masters (Non-Thesis,Evening Education)

The Effect of Advertising on Shaping Consumer Culture and Behavior

Ağlargöz F.

A.SABOURY(Student)

2020

2020

Masters (Non-Thesis,Evening Education)

Digital Agriculture Technics in Turkey and in the World

Ağlargöz F.

M.Selman(Student)

2020

2020

Masters (Non-Thesis,Evening Education)

Heartbound: A Cultural Tourism Application Enhanced By Augmented Reality

Ağlargöz F.

O.Onat(Student)

2020

2020

Masters (Non-Thesis,Evening Education)

Psikolojik Taciz (Mobbing) Hizmet Sektörü Çalışanlarına Yönelik Bir Çalışma

Ağlargöz F.

M.Yılmaz(Student)

2020

2020

Masters (Non-Thesis,Evening Education)

In The Opening of Turkish Companies To World Markets, External Activities Which Our State Can Do

Ağlargöz F.

E.Kırlı(Student)

2019

2019

Masters (Non-Thesis,Evening Education)

The Effect of Omnichannel Marketing On Consumer Behavior

Ağlargöz F.

A.Şimşek(Student)

2019

2019

Masters (Non-Thesis,Evening Education)

Emlak Firmalarının Yayınladığı Reklamlar ve Bu Reklamların Tüketiciler Üzerinde Etkisi

Ağlargöz F.

M.Ali(Student)

2019

2019

Masters (Non-Thesis,Evening Education)

Digital Marketing Management and The Effect of Digital Marketing Use on Brand

Ağlargöz F.

E.Tüfek(Student)

2018

2018

Masters (Non-Thesis,Evening Education)

Consumer Awareness and Preferences Regarding Energy Efficiency and Energy Labeling of Heating Appliances In Turkeyürkiye'de Isitma Cihazlarinin Enerji Verimliliği ve Enerji Etiketlemesi Hakkinda Tüketici Farkindaliği ve Tercihleri

Ağlargöz F.

B.Tatlı(Student)

2018

2018

Masters (Non-Thesis,Evening Education)

Marketing Strategies of Heat Pump in Turkey

Ağlargöz F.

İ.Çekiç(Student)

2018

2018

Masters (Non-Thesis,Evening Education)

Dışarıda Yeme İçme Olgusu ve Sosyal Medya İlişkisi

Ağlargöz F.

S.Demircan(Student)

Articles Published in Other Journals

2015

2015

Sanat ve Pazarlamanın Sıra Dışı Birlikteliği

AĞLARGÖZ F., ÖZTÜRK S. A.

İleti-ş-im , vol.12, no.23, pp.169-189, 2015 (Peer-Reviewed Journal)

Papers Presented at Peer-Reviewed Scientific Conferences

2019

2019

Shared on your (Hi)Story: Instagram as a Tool for Informal Education in Museums

AĞLARGÖZ F., AĞLARGÖZ O., İLHAN T. T., KAYA F.

7th Estonian Digital Humanities Conference, Tallinn, Estonia, 4 - 06 December 2019, pp.15-17, (Summary Text)

2018

2018

A Practical Guide To Videography

AĞLARGÖZ F.

International Conference on Business, Management and Economics, Berlin, Germany, 21 - 23 December 2018, (Summary Text)

2017

2017

Box-ing Happiness

AĞLARGÖZ F., Kaya F.

30th International Business-Information-Management-Association Conference, Madrid, Spain, 8 - 09 November 2017, pp.3512-3513, (Full Text) Sustainable Development identifier

2016

2016

Collaborative Consumption or Collaborative Transgression and How the Institutions Matter?

AĞLARGÖZ O., AĞLARGÖZ F.

7th EURAM Early Career Colloquium – “Winter Olympics”, Halle-Wittenberg, Germany, 24 - 26 February 2016, (Summary Text)

2015

2015

Trojan horse at the gate: A Critical performativity of managerialist clichés

AĞLARGÖZ O., AĞLARGÖZ F.

Managing and Organizing in Contexts of Change A Paper Development Workshop for PhD Students and Early Career Scholars in Central and Eastern Europe (CEE), Varşova, Poland, 29 - 30 October 2015, (Summary Text)

2015

2015

Sharing as a New Way of Consumption

AĞLARGÖZ F.

Summer Global Business Conference 2015, Shibenik, Croatia, 30 September - 03 October 2015, pp.13-14, (Summary Text)

2015

2015

How Foreign Branding Affect Brand Personality and Purchase Intention?

ÖZTÜRK S. A., ÖZATA F. Z., AĞLARGÖZ F.

International Institute of Social and Economic Sciences (IISES 2015), Viyana, Austria, 21 - 24 June 2015, pp.283-299, (Full Text)

2015

2015

How foreign branding effect brand personality and purchase intention

ÖZTÜRK S. A., ÖZATA F. Z., AĞLARGÖZ F.

IISES, Business & Management Conference, Vienna, 21 - 24 June 2015, pp.283, (Full Text)

2015

2015

Ortak Tüketememek: Paylaşma Davranışını EngelleyenFaktörlerin Belirlenmesi Üzerine Bir Araştırma

ÖZATA F. Z., ER İ., ÖZTÜRK S. A., AĞLARGÖZ F.

20. Ulusal Pazarlama Kongresi, Eskişehir, Turkey, 10 - 13 June 2015, vol.2, pp.625-626, (Summary Text)

2012

2012

Uses and gratifications theory as a way of understanding college students use of social media

AĞLARGÖZ F., ÖZATA F. Z.

Uses and gratifications theory as a way of understanding college students’ use of social media, Napoli, Italy, 16 September 2012 - 19 September 2013, pp.2, (Summary Text)

2012

2012

What it means to be marketing oriented if what you sell is an artistic product

ÖZTÜRK S. A., AĞLARGÖZ F.

4th Workshop on Managing Cultural Organizations, Bolonya, Italy, 25 - 26 October 2012, (Full Text)

2011

2011

Online Social Network Users View of Political Consumerism A Case of Facebook

AĞLARGÖZ F., KİMZAN H. S.

10th International Conference Marketing Trends, 2011, Paris, France, 20 - 22 January 2011, pp.750, (Full Text)

2008

2008

Consumers' Evaluation of Chinese Goods: The Case of Turkish Consumers

ÖZTÜRK S. A., AĞLARGÖZ F., ALKARA İ., AKIN Ö.

International Journal of Arts Sciences (IJAS) Conference, Gottenheim, Germany, 1 - 04 December 2008, vol.1, (Summary Text)

Books

2024

2024

CSR Value Co-Creation in a Circular Economy: The Case of Returhuset

Ağlargöz O., Ağlargöz F.

in: Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions, Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, Milena Micevski, Editor, Routledge, London/New York , New York, pp.164-174, 2024 Sustainable Development

2024

2024

Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward

Ağlargöz O., Ağlargöz F.

in: The Future ofConsumption: How Technology, Sustainability andWellbeing will Transform Retail andCustomer Experience, Kristina Bäckström, Carys Egan-Wyer, Emma Samsioe, Editor, Palgrave Macmillan, London , Zürich, pp.127-143, 2024 Sustainable Development

2022

2022

Enforcing Brands to Be More Sustainable: The Power of Online Consumer Reviews

Ağlargöz F.

in: Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science, Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, Sathyaprakash Balaji Makam, Lim Weng Marc, Editor, Routledge, London/New York , Florida, pp.387-413, 2022 Sustainable Development

2022

2022

Brand Co-Creation and Degrowth: Merging the Odd Couple

Ağlargöz F.

in: Research Handbook on Brand Co-Creation Theory, Practice and Ethical Implications, MARKOVIC STEFAN, GYRD-JONES RICHARD, VON WALLPACH SYLVIA, LINDGREEN ADAM, Editor, Edward Elgar , Gloucester, pp.317-336, 2022 Sustainable Development

2021

2021

Dijital Reklam Uygulamalarının Diğer Pazarlama İletişimi Araçlarıyla Bütünleştirilmesi

AĞLARGÖZ F.

in: Dijital Çağda Reklam, YILDIZ SERDAR, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.216-245, 2021

2021

2021

Dijital Tüketici

AĞLARGÖZ F.

in: Dijital Medya ve Tüketici, Çınar Naim, Özbaş Anbarlı Züleyha, Editor, Anadolu Üniversitesi Açıköğretim Yayınları, Eskişehir, pp.22-46, 2021

2021

2021

Pandeminin Sürdürülebilir Tüketime Etkisi

Ağlargöz F.

in: Pandemi Döneminde Reklam, Medya ve Tüketici, Ergüven M. Sinan, Yıldız Serdar, Editor, Detay Yayıncılık, Ankara, pp.27-50, 2021 Sustainable Development

2021

2021

Employer Branding as a Strategic Tool for Human Resources Management

AĞLARGÖZ F., AĞLARGÖZ O.

in: Contemporary Issues in Strategic Human Resource Management, Karoğlu Ertuğrul, Editor, Gazi Kitabevi, Ankara, pp.211-228, 2021

2021

2021

Dijital İçerik Pazarlaması Açısından Influencer Pazarlama

AĞLARGÖZ F.

in: Dijital İçerik Pazarlaması, GÜLMEZ EMRAH, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.214-241, 2021

2020

2020

The Collaborative and Sharing Economy

AĞLARGÖZ O., AĞLARGÖZ F.

in: Anarchism, Organization and Management: Critical Perspectives for Students, Parker, Martin Stoborod, Konstantin Swann, Thomas, Editor, Routledge, London, pp.157-169, 2020

2020

2020

Diğer Pazarlama İletişimi Unsur ve Uygulamaları

AĞLARGÖZ F., GÜLMEZ E.

in: Pazarlama İletişimi, Oyman Mine, Erdoğan Bayram Zafer, Editor, Anadolu Üniversitesi, Eskişehir, pp.206-242, 2020

2020

2020

Pazarlama Çevresi

AĞLARGÖZ F.

in: Pazarlamaya Giriş, Öztürk Sevgi Ayşe, Ağlargöz Feyza, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.58-85, 2020

2020

2020

Diğer Pazarlama İletişimi Unsur ve Uygulamaları

AĞLARGÖZ F., GÜLMEZ E.

in: Pazarlama İletişimi, Oyman Mine, Erdoğan B. Zafer, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.206-242, 2020

2019

2019

Tüketici Araştırmalarında Videografi Kullanımı

AĞLARGÖZ F.

in: İletişim Araştırmalarında Farklı Bakış Açıları, Şener Gülcan, Yıldız Serdar, Editor, Detay Yayıncılık, pp.3-35, 2019

2018

2018

The Marketing Environment

AĞLARGÖZ F.

in: Principles of Marketing, Öztürk Sevgi Ayşe, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.50-77, 2018

2017

2017

İşletme Bilgi Sistemleri ve İnsan Kaynakları Bilgi Sistemi

BENLİGİRAY S., HACIKÖYLÜ C., KOL E., KARAGÜL A. A., AĞLARGÖZ F., LEZKİ Ş., et al.

in: Belge Yönetimi ve Ofis Uygulamaları, Yaşar Hoşcan, Editor, Anadolu Üniversitesi AÖF, Eskişehir, pp.115-136, 2017

2017

2017

İnsan Kaynakları Yönetiminde Form Kullanımı

BENLİGİRAY S., AĞLARGÖZ F.

in: Belge Yönetimi ve Ofis Uygulamaları, Hoşcan Yaşar, Editor, Anadolu Üniversitesi, Eskişehir, pp.138-173, 2017

2017

2017

Kuşaklararası Sosyal Medya

AĞLARGÖZ F.

in: Kuşak Kavramına Disiplinler Arası Bakış, Özkoç Hatice Hicret, Bayrakdaroğlu Funda, Editor, Nobel Yayınevi, Ankara, pp.173-202, 2017

2016

2016

Bilgi Güvenliği Yönetim Standartları

AĞLARGÖZ F.

in: İş Hayatında Standartlar, Baraz Barış, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.116-142, 2016

2016

2016

Pazarlama ve Pazarlama Karması

AĞLARGÖZ F.

in: Tanıtım ve Pazarlama, Ağlargöz Feyza, Editor, Anadolu Üniversitesi Yayınları, Eskişehir, pp.2-37, 2016

Funded Projects

2016 - 2019

2016 - 2019

Kapıdaki Truva Atı: Yönetimciliğin Klişeler Aracılığıyla Keşfi

Project Supported by Higher Education Institutions

AĞLARGÖZ F., AĞLARGÖZ O. (Executive)

2016 - 2017

2016 - 2017

Ortak Tüketim mi? Suç Ortaklığı mı? Ve Kurumlar Bunun Neresinde?Sustainable Development

Project Supported by Higher Education Institutions

AĞLARGÖZ F. (Executive)

2011 - 2013

2011 - 2013

Sanat ve Pazarlama: Türkiye’deki Sanat Galerilerinde Pazar Odaklılık ve Performans İlişkisi

Project Supported by Higher Education Institutions

Ağlargöz F., Öztürk S. A. (Executive)

Memberships and Roles in Scientific Organizations

2021 - Continues

2021 - Continues

Academy of Marketing Visual Methods SIG

Member

Roles in Event Organizations

Mayıs 2023

Mayıs 2023

41st IBIMA International Conference

Scientific Congress

Ağlargöz F.
Granada, Spain

Mayıs 2022

Mayıs 2022

39th IBIMA International Conference

Scientific Congress

Ağlargöz F.
Granada, Spain

Nisan 2021

Nisan 2021

37th IBIMA International Conference

Scientific Congress

Ağlargöz F.
Cordoba, Spain

Kasım 2020

Kasım 2020

36th IBIMA International Conference

Scientific Congress

Ağlargöz F.
Granada, Spain

Haziran 2020

Haziran 2020

ICABM2020

Scientific Congress

Ağlargöz F.
Porto, Portugal

Haziran 2020

Haziran 2020

IRDITech Management 2020

Scientific Congress

Ağlargöz F.
İstanbul, Turkey

Nisan 2020

Nisan 2020

35th IBIMA International Conference

Scientific Congress

Ağlargöz F.
Sevilla, Spain

Haziran 2019

Haziran 2019

Qualitative Paper Development Workshop in Management & Marketing (TÜBİTAK 2223-D)

Workshop Organization

Ağlargöz F.
Eskişehir, Turkey

Mayıs 2019

Mayıs 2019

IRDITech Management 2019

Scientific Congress

Ağlargöz F.
İstanbul, Turkey

Haziran 2018

Haziran 2018

ICABM2018

Scientific Congress

Ağlargöz F.
Porto, Portugal

Mayıs 2018

Mayıs 2018

IRDITech Management 2018

Scientific Congress

Ağlargöz F.
İstanbul, Turkey

Haziran 2015

Haziran 2015

20. Ulusal Pazarlama Kongresi

Scientific Congress

Ağlargöz F.
Eskişehir, Turkey

Mobility Activity

2022 - 2023

2022 - 2023

Post Doc

Post Doc

University of Colorado at Boulder, United States Of America

2021 - 2021

2021 - 2021

Erasmus Programme

Lecturing

Princess Sumaya University for Technology, Jordan

2018 - 2018

2018 - 2018

Erasmus Programme

Lecturing

Orkhon University, Mongolia

2018 - 2018

2018 - 2018

Erasmus Programme

Lecturing

Nanjing University of Aeronautics and Astronautics, China

2014 - 2015

2014 - 2015

Post Doc

Post Doc

Lund University, Sweden

2013 - 2013

2013 - 2013

Erasmus Programme

Lecturing

ISAG , Portugal

Awards

June 2015

June 2015

PPAD Prof.Dr. Mehmet Oluç En İyi Bildiri 3.'lük Ödülü

Pazarlama Ve Pazarlama Araştırmaları Derneği



Scholarships

2022 - 2023

2022 - 2023

2219-International Postdoctoral Research Fellowship Program for Turkish Citizens

TUBITAK

2014 - 2015

2014 - 2015

2219-International Postdoctoral Research Fellowship Program for Turkish Citizens

TUBITAK

2006 - 2013

2006 - 2013

2211-A PhD Scholarship Program

TUBITAK

Citations

Total Citations (WOS): 2

h-index (WOS): 1